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Google Business Profile Audit

See exactly why your business isn’t ranking on Google Maps.

A professional audit of every ranking factor Google actually uses — visibility score, category setup, review signals, photo activity, competitor gaps and local ranking coverage. Delivered as a clean report you can act on.

Free to request No credit card Delivered in 48 hours
zenvo.audit / plumbingSAMPLE · PLUMBING
0
/100
Overall Visibility Score
NEEDS WORK
Reviews
0
vs 342 competitor
Primary Category
Set
Plumber
Ranking Radius
0/50 · 0.1mi
of 5mi target
Missing Optimizations
0
of 42 checks
Ranking FactorsYou vs. top competitor
CategoriesYou 33% · Top 100%
Reviews & SignalsYou 25% · Top 100%
PhotosYou 13% · Top 100%
Services CoverageYou 23% · Top 100%
Ranking CoverageYou 32% · Top 78%
Your business Top local competitor
Built for businesses like yours

Every business ranks differently.

Select your industry to preview the types of recommendations and opportunities we analyze.

What we analyze

Every ranking factor that matters.

Not a checklist. A structured audit across the six categories Google actually weighs when it decides who shows up in the map pack.

Why it matters
Google decides which searches you're eligible for based on your GBP categories. Miss the right ones and you're invisible for those queries — no matter how good your business is.
What we analyze
Your primary category, every secondary category, and the full set of categories the top three ranking competitors use for the same intent.
Impact on rankings
Adding two correct secondary categories typically expands eligible search terms by 40-60%.
Example Recommendation · Plumbing
For a Plumbing business: add "Plumber" as primary and 2-3 supporting categories that match how customers search.
Why it matters
Reviews are one of the top three local ranking factors. Google weighs recency, keyword content, response rate, and star average — not just the total count.
What we analyze
Your total count, monthly velocity, keyword density inside reviews, response rate, and gaps versus the top local competitor.
Impact on rankings
Businesses replying to 100% of reviews rank on average 20% higher than businesses ignoring them.
Example Recommendation · Plumbing
You have 87 reviews. Your top competitor has 342. Closing that gap is a ranking lever.
Why it matters
Businesses with fresh, geo-tagged photos get 42% more requests for directions and 35% more clicks. Google reads photo freshness as an activity signal.
What we analyze
Photo count by type, upload frequency, geo-tag presence, and photo categories your top competitors publish that you don't.
Impact on rankings
Weekly photo uploads for 90 days consistently move ranking coverage inside the map pack.
Example Recommendation · Plumbing
Upload 40+ plumbing job-site photos with location metadata over the next 6 weeks.
Why it matters
Each service you list on GBP becomes a keyword signal. Miss a service and you miss that whole search stream — even if you actually offer it.
What we analyze
Every published service, service descriptions, pricing exposure, and the specific services top-ranking competitors publish.
Impact on rankings
Complete service coverage typically doubles the number of unique search terms a profile shows up for.
Example Recommendation · Plumbing
Add Drainage Service and Emergency Plumber categories
Why it matters
Local rankings are relative. You don't need to be great — you need to be better set up than the businesses currently ranking for your keywords.
What we analyze
Side-by-side audit of your top 3 competitors: categories, review velocity, photo cadence, services, posts, and website signals.
Impact on rankings
Every ranking gap is a specific, fixable difference between your profile and the businesses winning today.
Example Recommendation · Plumbing
Your top Plumbing competitor has 6 categories, 180 photos and 22 services. You have 2, 24, 5.
Why it matters
Your ranking isn't one number — it changes every quarter mile. Grid ranking shows exactly where in your area you're winning and where customers can't find you.
What we analyze
A 7x7 ranking grid across a 5-mile radius, with position tracked for your primary keyword at every point.
Impact on rankings
Businesses ranking outside a 1-mile radius are effectively invisible to 80% of nearby searches.
Example Recommendation · Plumbing
Your "plumber near me" coverage: 32% of the grid inside top 10 vs. 78% for the top competitor.
Local Ranking Grid — 5mi radius
keyword: “plumber near me”
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Top 3 4-10 11-20 20+
Your Plumbing profile ranks strongly only near your storefront. Outside a 1-mile radius, most customers can't find you.
Why it happens

Why most local businesses stay invisible.

Ranking on Maps isn't about paying more. It's about matching the signals Google already trusts. Here's where most profiles quietly break down.

  1. 01The primary category is generic or wrong for the intent that actually converts.
  2. 02Service list is a fraction of what top competitors have published.
  3. 03Photos are stale or missing geo signals Google uses for proximity trust.
  4. 04Reviews trickle in without a system, and negative signals go unanswered.
  5. 05The website homepage never tells Google (or AI) what business this really is.
Competitive audit

See what your competitors are doing better.

A side-by-side snapshot from a real audit. Tap any row to see why it matters.

SignalYour BusinessTop Competitor
Review count, star quality, and consistency of new reviews are top-three local ranking signals. Slow, uneven review generation limits how often Google surfaces your profile.
Every missing secondary category removes an entire set of searches you're eligible to appear in. Two smart additions can double the queries you rank for.
Fresh, on-site photos drive customer engagement and signal to Google that the profile is active. Businesses with weekly photo uploads see meaningful lift within 90 days.
Each service on GBP becomes a keyword handle. Missing services means missing that entire keyword stream — even when you actually offer it.
Weekly posts keep your profile in Google's fresh-signal window and increase click-through from the map pack. Competitors posting weekly outrank those who don't.
Ranking only near your storefront leaves 70-80% of nearby searches on the table. Ranking coverage is the difference between being found and being invisible outside a small radius.
How it works

A simple process. Clear results.

Step 01
Request Your Report
Send us your business — no card required.
Step 02
We Analyze Your Business
A full audit across every ranking factor.
Step 03
Receive Your Personalized Walkthrough
A recorded walkthrough of your gaps.
Step 04
Improve Your Visibility
You show up more often, in more places.
What’s included

Everything included.

A complete audit and optimization engagement — presented as a clean setup checklist, not a stack of feature cards.

Setup Checklist
10 of 10 items included
Business Profile
  • Categories
  • Services
  • Photos
  • Attributes
Competition
  • Competitor Analysis
  • Ranking Comparison
  • Opportunity Gaps
Optimization
  • Video Walkthrough
  • Recommendations
  • Website Alignment
FAQ

Frequently asked questions

We audit and optimize your Google Business Profile (categories, services, descriptions), run a full competitor report, build your topical map, and install the homepage widget that helps Google and AI understand exactly what you offer.
Start your free audit

Request Your Free Business Visibility Report

Complete the short form below and we'll analyze your Google Business Profile, compare it against local competitors, and send you a personalized report within one business day. No access to your Google account or website is required.

Your Free Report Includes

  • Your average Google Maps ranking across your service area
  • A comparison against your top local competitors
  • Areas where your profile is losing visibility
  • A visual ranking map of your market
  • Personalized recommendations to improve rankings
  • A private video walkthrough explaining the results